Guidelines for increasing the profile of your opportunity
The way you write your job advertisement plays a key role in attracting the best candidates.
Competition among employers for graduates is increasing, making it vital for you to sell your job and company to potential applicants:
- Imagine yourself as the applicant you want to recruit – what would make you want to read more about this position and apply?
- Unlike general recruitment websites, on Essex CareerHub, your audience is specifically students and recent graduates – take the opportunity to tailor your offer to this audience.
- Include some information about the company itself and any employee perks or benefits
- Ensure that your ad answers candidates’ ‘What’s in it for me?’ question.
Writing your job advertisement is easy – all information can be entered on one screen. Here’s how you can make the most of your job advertisement:
Capture the attention of your ideal candidates with a concise but descriptive position title:
- Simplicity is the key - use terms that student job seekers will be familiar with - avoid jargon.
- Be accurate in the title and don't use gimmicks.
- Consider including your company name to add credibility.
- Think about the search terms applicants might use to find your job.
This summary of up to 300 characters appears when your position is displayed as a result of a student’s online job search. Entice job candidates to click on your position to find out more:
- Imagine you have only 10 seconds to convince candidates to read about your position – use its benefits as a hook to attract the type of person you’re looking for.
- Write this summary uniquely – don’t copy a paragraph from the position’s ‘Job details’ section.
- Include the job’s location and your company name if not used in the title.
Advertisements that clearly state salary details usually attract a better response.
- Please specify the currency and frequency e.g. £ per hour/per month/per annum.
- We do appreciate that sometimes you may not want to specify exact pay. However, we have a duty of care to ensure all advertised UK positions comply with UK National Minimum Wage legislation. To avoid any delay in publication of your advertisement if you do wish to write "competitive" or something similar - please add in brackets (meets or exceeds National Minimum Wage) - providing that this is true of course.
- Where you are indicating an amount per shift or per week please specify the hours of work expected so that we can calculate that NMW is being met. e.g. £30 per 4 hour shift.
- If you offer additional bonuses or perks make this clear!
Write about your position in a way that allows candidates to imagine themselves in it:
- Describe the position comprehensively including its opportunities and responsibilities.
- Provide a brief summary of your company and what it’s like to work for, such as the culture and working environment.
- Be specific about the position’s benefits, including the salary, on-the-job and other training, opportunities for career progression, rewards and incentives. This is the ideal forum to promote benefits specifically targeted to students, such as if you can employ students while they complete their studies.
- Explain what you’re looking for in applicants – qualifications, skills, experience, working hours, personality characteristics – without being too generic.
- Specify what makes your job or graduate program unique – remember your candidates are likely to be comparing your offer against others.
- Keep the details informative yet concise, remembering candidates will see your advertisement on screen, most likely initially scanning through the text rather than reading each word.
Present your position attractively on screen:
- Use short paragraphs.
- Present information in bullet point lists.
(an * at the beginning of the line will be converted to a bullet point when viewed in CareerHub)
Make it easy to understand how to apply:
- Keep the instructions simple, remembering your candidates may not have applied for full-time employment before.
- Explain exactly what an application should include – for example, if you require a response to selection criteria, and what length it should be.
- Detailed information can be included as an attachment viewed with your advertisement.
- Include links to your company website and in particular your graduate recruitment pages if you have some.
Applications made by students and graduates to employer vacancies are confidential and under data protection the University does not have automatic right to know that a student or graduate has applied for any position - therefore we are unfortunately not able to pass on communications or messages to the student or graduate on behalf of the employer if they are unable to reach them for whatever reason (unless the student has given us express permission to do so).
For more information contact us: email@example.com